BAYFIELD UNDERSTANDS THAT BOARDS MUST COMMUNICATE THE VALUE PROPOSITION TO OFTEN SKEPTICAL SHAREHOLDERS.

Friendly Mergers & Acquisitions

A friendly deal between two willing parties is often a recipe for complacency.  A combination that seems fair and obvious to the respective boards may not be viewed that way by shareholders and arbitrage funds. Many routine M&A transactions face tough shareholder votes and even organized resistance.

A pending transaction can embolden third parties to enter the fray with an unsolicited bid of their own.

Communicating the merits of a friendly merger is a delicate balance between selling the merits of the merger to one’s own shareholders, without the merger partner feeling like they over paid, or did not receive full value for their company.

Bayfield Strategy will help you demonstrate to your shareholders and governance organizations like ISS and Glass Lewis, that fair value was received for their shares after a full and fair process. We will help you craft that messaging and deliver it through letters to shareholders, press releases, presentations and the news media.